How To Stay Visible in the AI Age
September 23 @ 12:00 pm - 1:00 pm
The way people find information online is changing rapidly. People are no longer relying only on traditional Google searches—they’re increasingly turning to AI tools like ChatGPT and conversational search to find answers, organizations and services.
For non-profits, this shift creates new opportunities to reach the people who matter most, whether that means building awareness, attracting donors, supporting advocacy or connecting with your community.
In this practical session, you’ll learn how the changing search landscape can affect your organization and how to improve your online visibility across traditional search engines and AI platforms.
You’ll explore:
- How search is evolving in the AI era, from Google to ChatGPT
- How people are using AI and conversational search to find information
- What SEO (Search Engine Optimization), AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean
- How SEO, AEO and GEO work and how they differ
- How non-profits can structure content to improve visibility in search engines and AI platforms
- Practical strategies for helping your organization get discovered online
Whether you’re looking to reach new audiences, increase awareness or strengthen your organization’s digital presence, this session will provide practical insights you can put into action.
About Ali and John
Ali Rahman, President and Strategic Lead, Fractal Communications Ltd.
Ali Rahman is a seasoned executive with 25 years experience in communications and marketing. He has worked in large institutional MarComms (uOttawa & Ontario’s Ministry of Health) and founded Fractal Communications to help large organizations solve complex communications problems. As Fractal’s strategic lead, he specializes in identifying gaps in alignment between positioning, marketing assets and audience expectations.
John Constantinides, Account Director and SEO Lead, Fractal Communications Ltd.
John draws from 15 years of experience as a team and project leader with a specialized background in web UX, content marketing and SEO. He has helped develop strategies to enhance communications, online presence, and brand awareness for a wide variety of clients in the private and public sectors. As an account director at Fractal, he leads client relationship management and ensures consistency, transparency and efficiency throughout entire project life cycles.
