You don’t need to be a designer to create a better digital experience for your customers. In this practical, beginner-friendly workshop, Product Designer Adnan Afana will demonstrate how small business owners can use AI to evaluate and improve their websites, digital products, and customer journeys.
Through accessible examples and a live demonstration, participants will learn how to communicate effectively with AI, generate and refine design ideas, identify usability problems, and turn rough concepts into clearer digital experiences. The session will also explain why AI-generated results should be treated as a starting point—and how human judgment helps ensure the final experience reflects the business, its customers, and its brand.
Participants will learn how to:
- Use AI to review a website or digital experience and identify usability issues.
- Write effective prompts that produce useful and relevant design recommendations.
- Turn a business idea or customer problem into a visual concept or prototype.
- Improve website content, layout, navigation, and calls to action using AI.
- Evaluate and refine AI-generated designs instead of accepting the first result.
- Combine the speed of AI with human judgment and knowledge of their customers.
- Apply a simple, repeatable AI-assisted design process to their own business.
About Adnan
Adnan Afana is a Product Designer with over five years of experience designing digital products across enterprise SaaS, healthcare, education, and automotive industries. He has worked with startups and international companies to transform complex ideas into intuitive user experiences, with a strong focus on product strategy, design systems, and AI-powered workflows.
As an early adopter of AI in product design, Adnan helps teams integrate tools such as Claude, ChatGPT, and Figma AI into their design process to prototype faster, explore more ideas, and create better user experiences. His passion lies in bridging human-centred design with the latest AI technologies, enabling designers, founders, and product teams to build smarter products without sacrificing great UX.
