Pricing Strategies & Profitability Modeling

Join us for a practical session on developing pricing strategies that support sustainable growth and improve profitability. Participants will explore how to understand their true costs, set prices that reflect the value they provide, and use simple profitability models to see how pricing decisions affect the bottom line.

Key Highlights:

1. Understanding Your Costs: Learn how to identify the direct and indirect costs that need to be reflected in your pricing.
2. Pricing Strategy Essentials: Explore different pricing approaches, including cost-plus, competitive, and value-based pricing, and when each may be appropriate.
3. Profitability Modeling: Use simple models to understand how changes in price, sales volume, and costs impact your profitability.
4. Testing Pricing Scenarios: Work through practical examples to evaluate potential price changes and make more informed decisions.

By the end of this session, you will have a clearer understanding of the relationship between pricing and profitability, along with practical tools to help you evaluate your current pricing and identify opportunities to improve your margins.

About Judith:

Judith Pineault, a Certified Exit Planning Advisor (CEPA), is the former CEO and Co-founder of Eastern Fluid Power Inc. Following her successful exit in 2019, she has guided over 100 business owners through transition. With expertise in business valuation, sales, and value maximization, she provides real-world insights to help entrepreneurs successfully navigate the complexities of exiting their businesses.