Introduction to Email Marketing with Mailchimp

Email marketing allows small businesses to reach their target audience directly. There is a growing importance on developing and maintaining a robust email marketing strategy.

In this 50-minute webinar, you will have the opportunity to learn more about the benefits of integrating email marketing, specifically Mailchimp, into your digital marketing strategy.

The discussion will focus on growing and segmenting email audiences, developing effective campaigns, as well as integrating your e-commerce store.

——————————————————————————-

Learning Objectives
By the end of the webinar participants will:

… showcase the benefits of developing an effective email marketing strategy.

… recognize the importance of maintaining a robust, and organized contact list.

… implement tactics to develop an effective email marketing campaign.

… Integrate an e-commerce store with email marketing.