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Marketing Evolution: A Fireside Chat with Ken Wong

March 30 @ 12:30 pm - 1:30 pm

Understanding today’s consumer and navigating the new world of marketing.

Ken Wong is one of Canada’s undisputed marketing and brand experts. As a member of the faculty at Smith School of Business, he has taught many of today’s marketing leaders and is frequently quoted by the media on marketing and brand strategy issues.

Marketing and branding have never been as tough as they are today. Consumers have high expectations, and many companies simply aren’t meeting their needs. Technology, the economy, and a fragmented media landscape are making it even harder for brands to connect.

On Thursday, March 30 at 12:30 pm (ET), join Smith Business Insight for an intimate and interactive fireside chat with Ken Wong. This webinar will look at the challenges and opportunities that marketers face in today’s fast-paced, technology-driven world and explore what consumers care about most now (and why). You’ll come away with practical insights that can be applied to your own work.

Participants will learn:

  • What’s motivating consumers and how the economy has changed their relationship with brands
  • What issues brands must overcome to win with customers
  • How artificial intelligence may disrupt the marketing world
  • The role of social impact and purpose for companies today
  • Timeless advice every marketer can use
  • As Ken nears retirement, lessons from his 40-plus-year career in marketing

Who should attend:

  • Anyone working in marketing, branding, and advertising (whether you are in a leadership position or not) and those involved in their organization’s strategy.