Partner Event: Understanding Meta Ads: Part 1

Join RTO 9 and JBC | Pushing Digital Boundaries for an insightful session where we’ll unlock the secrets to refining your target audience and maximizing the effectiveness of your Meta ads.

Learning Objectives:

• Choosing Your Target Audience: Learn how to select the right audience for your business to make the most impact with your ads.
• Creating Saved and Custom Audiences: Discover how to tailor your audiences based on specific criteria, ensuring your ads reach the right people at the right time.
• Understanding How Data Sets (previously known as pixels) Work on Websites: Get a clear grasp of data sets to improve your understanding of user behavior and make informed decisions in your advertising strategy.
• Staying Updated on Recent Changes in Meta Ads Targeting: Keep up with the latest updates in Meta ads targeting to ensure your strategies are always effective.

About the Speaker

Jennifer has over 13 years of experience providing quality training on digital marketing and social media to businesses of all sizes. Using her degree in adult education, Jennifer goes beyond simply explaining the importance of social media—she equips her clients with the skills and confidence they need to attract and retain their target audience.

In addition to her training expertise, Jennifer specializes in Meta advertising, where she effectively manages paid campaigns on Facebook and Instagram, optimizing them for maximum reach and ROI. She also has extensive experience in content management, ensuring that her clients’ social media platforms are consistently updated with engaging and relevant content that aligns with their brand goals.

Jennifer stays at the forefront of digital trends, constantly researching the latest tools and platforms to provide her clients with the best strategies and insights. She holds Mailchimp certifications in email marketing and automation, along with Meta certifications in Community Management and Digital Marketing Associate. Jennifer also holds a Master in Education (2019), a Bachelor of Education in Adult Education (2013), and a Bachelor of Arts in Business & Economics (2007). She is also Hootsuite Certified.

Her unique blend of teaching expertise and hands-on digital marketing experience ensures her clients not only understand the “why” but also the “how” of effective online marketing.