Branding your business with Rob Wood

In today’s competitive market, a strong brand is more than just a logo or tagline—it’s the heart and soul of your business. This workshop is designed to guide entrepreneurs, small business owners, and marketing professionals through the essential steps of building, refining, and maintaining a compelling brand that resonates with their audience. 

Led by branding expert Rob Wood, this workshop will equip participants with practical tools and strategies to develop a powerful and effective brand identity that stands out and drives growth. 

• Brand Strategy Foundations: Learn the essential components of branding strategy and how to differentiate your business. 

• Building Customer Loyalty: Discover how a cohesive brand fosters trust and long-term relationships. 

• From Insights to Action: Apply lessons from real-world examples to create or refine your own brand. 

• Sustainable Growth Through Branding: Understand how a strong identity can support customer retention and business expansion. 

By the end of this session, you’ll be equipped with a practical framework to develop a compelling brand strategy. Register now to start building a brand that truly lasts. 

About Rob Wood:

Rob Wood is President & CEO of 8020Info, a Kingston-based consulting firm specializing in marketing strategy, brand development, and stakeholder engagement. He helps leadership teams clarify priorities and align on communications to strengthen impact. With decades of experience spanning healthcare, education, and municipal sectors, Rob is well-established in Kingston’s business community.