Marketing and Branding Your Food Product with Amanda DeVries
Join Amanda DeVries, Creative Director at Eye Candy Design, for an in-depth session on building a brand that attracts customers and communicates the value of your product. Participants will explore how to develop a strong visual identity, understand the needs of their target market, and create packaging that performs effectively across retail shelves, markets, and digital platforms.
Topics Include:
- Branding Foundations: Learn how to define your brand and communicate what makes your product unique.
- Visual Identity Essentials: Explore colour, typography, and design choices that align with your product and audience.
- Packaging for Different Spaces: Understand the differences between designing for store shelves, farmers’ markets, and online sales.
- Working With Designers: Get practical tips for collaborating with graphic designers and refining your brand direction.
By the end of this session, you will have a clearer understanding of how to build a strong, market-ready brand that resonates with the right customers.
About Amanda:
Amanda DeVries is the Creative Director of Eye Candy Design, where she specializes in branding for food and beverage companies. With extensive experience helping producers develop visual identities and packaging that stand out in competitive markets, she brings a practical, strategic approach to brand development. Amanda works closely with entrepreneurs to clarify their target audience, refine their brand message, and create designs that perform across retail, market, and digital environments. Her expertise supports food businesses in building memorable, market-ready brands that drive customer recognition and growth.
