CIPO: Protect Your Brand. Why Trademarks Matter

Have you come up with a name for your business that’s clever, catchy and describes the essence of you and your product? You may have just created a trademark! Everything that sets your business apart—its name, product and service name, slogans, logos and even sound—produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.

About Dumitru Olariu

Dumitru Olariu has worked for more than 30 years with the Canadian Intellectual Property Office – an Agency of Innovation, Science and Economic Development Canada, first as a Patent Examiner, then as an Intellectual Property Advisor. Before that, he worked for 6 years in the electronics industry. His educational background includes a MSc in Electrical Engineering and a MBA.