Partner Event: The Art of LinkedIn: Crafting a Brand that Sticks
September 9 @ 11:00 am - 12:00 pm
LinkedIn with Impact: Build a Brand People Actually Want to Follow
With Andrew Edwards | Powered by Empathy & Design Thinking
You’ve got ideas. A mission. A story that deserves way more traction than a handful of likes. Whether you’re a solopreneur or juggling marketing in the background, this hands-on session will help you use LinkedIn with clarity, confidence, and a little creativity.
We’re talking empathy-driven strategy meets smart content creation. Focus on your audience, not on algorithm-chasing. You’ll learn how to connect with the right people, share stories that stick, and grow your brand with purpose (and some style).
What You’ll Learn:
- Use Empathy Mapping to decode what your audience actually cares about
- Define your niche and sharpen your message so it lands
- Spot allies and collaborators hiding in plain sight
- Share the kind of content that builds trust, not just reach
- Turn your Company Page into a magnetic connection point
This Session Is For You If:
- You’re a founder or early-stage tech marketer who wears 10 hats (and LinkedIn is one)
- You’ve got something worth saying but aren’t sure how to say it
- You’re ready to stop lurking and start leading on LinkedIn
- You want to grow your presence—without sounding like everyone else
Meet Your Speaker:
Andrew Edwards is a strategist and co-founder of designACE, where he helps ambitious founders and small teams grow through clarity, creativity, and connection. With 15+ years across tech, fundraising, and media, he teaches human-centered methods that move ideas into action. He’s also a Futures Innovation Partner at OCAD U CO and serves on the board at Mobile Giving Foundation Canada.
This isn’t just another “post more on LinkedIn” pep talk—it’s a mindset shift and a toolkit for showing up with real impact.
Seats are limited—grab yours now and let’s build a brand people want to follow.
Disclaimer: By registering for this event, you will be added to our email list to receive updates and relevant communications. If you prefer not to receive these emails, please contact us at admin@innovationcluster.ca after registering, and we will remove you from the list.
