Partner Event: Strategic Social Media: Aligning Content with Your Marketing Goals

StrikeUP Connects Presents: Strategic Social Media – Aligning Content with Your Marketing Goals

Are you using social media strategically — or just posting to keep up?

Join marketing strategist Sarah Carmichael for Strategic Social Media: Aligning Content with Your Marketing Goals — an interactive VIP session designed to help women entrepreneurs create intentional, results-driven content.

Whether you’re building a brand, launching a product, or growing a community, this workshop will show you how to use social media as a strategic business tool, not just a platform for posting.

Why You Should Attend / What You’ll Learn:

• Discover how to align your social media with specific business goals.
• Learn how to define your audience and choose the right platforms.
• Develop impactful content using content pillars and compelling hooks.
• Understand how to measure success with key performance indicators.

Reserve Your Spot:
This event is free and open to all women entrepreneurs across Canada. Secure your spot now to receive the Zoom link and access to the session recording.

📅 Date & Time: Thursday, June 19th, 2025 | 1:00 PM – 2:00 PM EST
📍 Location: Online via Zoom (link provided upon registration)

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Speaker: Sarah Carmichael, CEO & Founder, Bees & Honey Creative

Sarah Carmichael, MBA, is the Founder & CEO of Bees & Honey Creative — a fractional marketing agency that helps founders turn business goals into impactful brand strategies. With a background in strategic marketing, brand development, and digital communications, Sarah has guided startups and growth-stage companies across energy, tech, legal, and creative industries.

She’s known for translating big ideas into action plans and has led companies through launches, rebrands, and funding milestones — with several going public or achieving successful exits. As the Calgary Ambassador for Women’s Entrepreneurship Day Organization (WEDO), Sarah is passionate about empowering women entrepreneurs to show up confidently and consistently, both online and in business.

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About StrikeUP Canada

StrikeUP is Canada’s flagship digital conference convening women entrepreneurs and the women entrepreneurship ecosystem, with a united vision of equity and inclusive economic growth through entrepreneurship. Learn more about StrikeUP’s mission, vision, and community by visiting strikeup.ca